Since 2023, I have led the video production and creative development of Business & Accountancy Daily, transforming it from a traditional interview series into a multi-format video platform.
Alongside production and editing, I worked closely with subject matter experts across tax, audit and finance to plan content, coordinate filming and develop engaging ways to present complex business topics.
Business & Accountancy Daily
Results
Since taking ownership of Business & Accountancy Daily in 2023, I have expanded the video offering, introduced new content formats and improved audience engagement across the platform.
+849%
Audience Growth
Monthly unique visitors grew from 783 to 9,429 following the expansion of video content and new formats.
28,817
Annual Video Plays
Generated 28,817 video plays in 2025, helping establish video as a core part of the platform.
84.8%
Engagement
Engagement increased from 38.7% to 84.8%, reflecting stronger audience retention and content performance.
16.5%
Conversion Rate
Conversion rates reached 16.5% through improved content strategy and calls-to-action.
Formats & Evolution
Business & Accountancy Daily evolved from a traditional interview series into a multi-format video platform, I introduced Q&A formats, panel discussions, increased publishing frequency and a more consistent visual identity. Working alongside subject matter experts across tax, audit and finance, I planned content, coordinated filming and developed engaging ways to present complex business topics.
Production & Filming
Behind the scenes filming interviews with industry experts and guest contributors, including former England and Manchester United footballer Nicky Butt.
Editorial Distribution
Videos published to the Business & Accountancy Daily website and distributed to an audience of over 100,000 newsletter subscribers twice each week.
Featured Videos
A selection of projects I produced, filmed and edited for Business & Accountancy Daily, showcasing the evolution from a traditional interview series into a varied video platform featuring expert discussions, Q&As and guest-led conversations.
Multi-camera panel discussion bringing together industry experts to analyse the Autumn Budget and provide practical guidance.
Autumn Budget Roundtable
A collection of interviews, Q&As, promotional content and editorial videos demonstrating the range of formats produced for the platform.
B&AD Video Showcase
Feature interview with former England and Manchester United footballer Nicky Butt, expanding the platform beyond technical updates into wider business conversations.
Nicky Butt Interview
My Role
Creative Development
• New video formats
• Visual identity
• Motion graphics
• Promotional campaigns
Production
• Multi-camera filming
• Lighting & audio
• End-to-end editing
• Delivery
Content Management
• Content planning
• Stakeholder coordination
• SME collaboration
• Performance optimisation